Las Vegas Entrepreneur, TaChelle Lawson Selected for 2021 Goldman Sachs 10K Small Businesses Program

DEI Certified TaChelle Lawson, founder and President of Las Vegas-based FIG Strategy & Consulting, was selected as the only business owner from the Southwestern states of Nevada, Arizona and Utah among the 44 nationwide participants for the 2021 Goldman Sachs 10,000 Small Businesses national program.

DEI Certified TaChelle Lawson, founder and President of Las Vegas-based FIG Strategy & Consulting, was selected as the only business owner from the Southwestern states of Nevada, Arizona and Utah among the 44 nationwide participants for the 2021 Goldman Sachs 10,000 Small Businesses national program.

Based at Babson College in Wellesley, Massachusetts, and Goldman Sachs headquarters in New York City, New York, the 10,000 Small Businesses program began in 2009 with a pledge to help entrepreneurs create jobs and economic opportunity by providing access to education, capital and business support services. With 10,000 graduates representing a network of 200,000 total employees and $14 billion in total revenue, Goldman Sachs 10,000 Small Businesses has helped thousands of entrepreneurs grow their businesses and create jobs in their communities.

Ms. Lawson sees the Goldman Sachs program to be an opportunity and next step in her small business growth. “The 10,000 Small Businesses program provides a real world approach to education and entrepreneurship, and after the events of 2020, I feel I need that combination more than ever, she said. “As an entrepreneur, my responsibility is to create more jobs for my community. This is the main focus of the program .”

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FIG Strategy & Consulting combines diversity and inclusion training with marketing strategy and brand development strategy to help companies build a culture that encourages inclusion. This has been shown to increase business growth. Ms. Lawson stated that “We eliminate the need for DEI” by normalizing diversity, increasing cultural awareness, and promoting emotional intelligence to improve our world. “There is power in perspective and integration. We know this. From research and strategy to design and experiential, we work with our partners to unleash powerful brands.”

In 2017, Ms. Lawson saw a need for a different kind of company in the DEI (diversity, equity, inclusion) space, which led to her founding FIG. She explained that most diversity consulting firms focus on the internals. “How many minorities do you have on your staff? Are you offering equity for all and are you inclusive?”

“But, at FIG we believe that’s only half of the battle.” She continued. The other half of the battle is to put your DEI efforts into work for your company, turning diversity initiatives into strategic actions that help grow your business

According to Ms. Lawson the FIG strategists and consultants align who you are and how you work by unifying your culture around a shared vision and purpose. We help you make your brand your greatest asset by incorporating DEI into your business strategy.

“She added that another difference is that, unlike other diversity companies, corporations don’t owe minorities a debt. We don’t believe that you should make it up to everyone in your company for the past. We do believe that you owe every employee the responsibility to create an inclusive environment with enough equity to allow them to perform the job they were hired .”

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She concluded that “we are business strategists .”

Ms. Lawson has been DEI certified by Cornell University and Diverse Business certified at Dartmouth College. She is a member UNLV’s Leadership Advisory Board (BDAC) and Clark County Business Development Advisory Council. She is also a mentor and member in good standing of the National Diversity Council.

About FIG Strategy & Consulting

FIG

provides diversity and inclusion brand incorporation, marketing development strategy and marketing development without the fluff. We eliminate the need for DEI. We normalize diversity of thought, raise cultural awareness, and promote emotional intelligence to make the world a better place. We believe in the power of perspective and integration. Our partners work together to create powerful brands.

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