Gin & Luck Taps FIG to Conduct a Diversity Assessment

*Gin & Luck is a Los Angeles-based hospitality management and consulting group Proprietors LLC has chosen FIG Strategy & Consulting for a diversity initiative that will assess the company’s Death & Co branding strategy and progress in creating a comprehensive diversity, equity, and inclusion program (DEI).

Gin & Luck, the Los Angeles-based hospitality group of management and consulting company Proprietors LLC, has selected FIG Strategy & Consulting to develop a diversity initiative to assess the company’s Death & Co brand’s strategy and progress in developing a comprehensive program of diversity, equity and inclusion (DEI), announced FIG’s founder and President, TaChelle Lawson.

In October 2018,, the Proprietors LLC owners (David Kaplan and Alex Day), formed Gin & Luck. This is a full-service hospitality company. They were able to merge their ownership interests in Proprietors LLC, their consulting and management arm, as well as Death & Co their flagship brand.

Opened on New Year’s Eve 2006/07 in Manhattan’s East Village, the first Death & Co quickly became a cocktail institution. The concept has grown from a small bar in NYC to a sprawling cocktail lounge with restaurants in New York, Denver, and Los Angeles. Death & Co also operates Little Palm Bar & Swim Club at Ryder Hotel, Charleston, SC.

Founded in 2017 by TaChelle Lawson, FIG is a certified DEI, minority and woman-owned small business providing diversity and inclusion brand incorporation and marketing development strategies to its clients. FIG bridges the gap between diversity initiatives, brand strategies, and ensures alignment in target identification and content creation, goal setting, product development, and operational execution.

About FIG Strategy & Consulting


provides diversity and inclusion brand incorporation, marketing development strategy and marketing strategy without the fluff. We eliminate the need for DEI. We normalize diversity of thought, raise cultural awareness, and promote emotional intelligence to make the world a better place. We believe in the power of perspective and integration. Our partners work together to create powerful brands.

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