The future of Hybrid TV showcased in Paris
Milan, 9th November 2021 – Fincons Group, an IT business consulting and international system integration company with over 2000 employees across Italy, Switzerland, the US, the UK, France and Germany, is delighted to announce they have been shortlisted for the 9th HbbTV Symposium and Awards, taking place in Paris 24-25th November, where the company will showcase both in production experiences and latest innovation which are revolutionizing TV as we use to know it.
Fincons Group HbbTV Awards
The two categories Fincons Group has been shortlisted for are:
Best HbbTV scale-up project, for in-production work with Publitalia ADD+, pioneering innovative cross-channel advertising and attribution analysis with top brands, and Best technology innovation in an HbbTV product or service for the first end-to-end HbbTV ADB2 implementation, in partnership with Verance Corporation, delivering HbbTV services to any TV set, including all set-top box scenarios. Fincons is a diamond sponsor of the event and will be showcasing the most effective technology enablers for reaching a wider market.
Fincons Group moderates a roundtable on “ATSC3 & HbbTV: Common Goals when it comes to Business and Consumer Applications”. This will showcase successful interactive applications to engage citizens with the participation by NextGen TV Rvolution representatives: Madeleine Noland (President at ATSC), Sam Matheny (CTO at NAB), Susi Elkins (Director of Broadcasting & General Manager at WKAR3/PBS), Kerry Oslund (VP Strategy and Business Development, VP Strategy and Business Development, at The E.W. Scripps Company, Emily Dubs (Head of Technology at DVB).
” We are delighted to be joined by top TV executives at this international conference. Here, we will showcase a variety of real-life applications as well as innovation pilots, both from Europe where we have supported the HbbTV launch since day one and the USA where we were the pioneers in the ATSC3 launch. These are important markets for Fincons Group, and we are proud that we have played a major role in driving innovation on both sides of the Atlantic,” states Francesco Moretti (Group Deputy CEO and International CEO).
” This event is essential for industry professionals to explore the new business opportunities that emerging technology offers. We have many exciting stories to share, including new display formats and linear Dynamic Ad Substitution, cross-screen advertising, retargeting, and attribution campaigns that are based on drive to-store and drive to-site models. Oliver Botti is the Strategic Marketing and Innovation Executive Director at Fincons.
About Fincons Group
With over 2000 employees worldwide and 38 years of experience, Fincons is an award-winning IT business consultancy, providing a broad range of services and solutions in strategy, digital, technology and operations to a diverse range of industries. The Media sector is where the Group has established long-lasting and productive relationships with Tier-1 clients. They provide solutions and ICT services that cover the entire Digital Supply Chain, including Programming, Rights Management, Scheduling, Advertising Sales, and Omnichannel Video Delivery. Fincons has offices in London, Italy, Verona and Catania, Switzerland (Lugano Bern, Zurich Kussnacht am Rigi), Germany, Munich, France (Paris), Lyon, and the USA (New York, Los Angeles).