Commercial Agent vs. Business Broker — Understanding the Difference

March 21, 2017

At first glance, it might seem like commercial agentsstateme and business brokers fill a similar role. After all, they both sell property for their clients and work for commission. However, beyond these surface level details the two jobs are anything but the same, and making the wrong choice could mean a lower sale price and plenty of additional headaches along the way.

If you are seeking out a Dallas business broker, making sure you know what to look for is essential. Here are a few key differences to watch out for:

Marketing matters

We can all remember the large “For Sale” signs posted in the front yards of homes fresh on the real estate market. For residential properties and commercial real estate this can be a great approach, however, it may backfire when selling your business. For one thing, it throws confidentiality out the window, which could cause overall uneasiness with employees and clients alike.

All the moving parts

The other aspect to keep in mind when selling is that your business is a living, breathing thing. And while many strong businesses have physical property that comes along with it, a real estate agent may not have the experience needed to translate all of the operational and human elements into a sale. Business brokers, on the other hand, specialize in adding up all the bits and pieces that make a business whole.


Undeniably the most important aspect of any business comes down to money. A good real estate agent will be able to look through a P & L statement but in many cases, this won’t be enough to get a full grasp of all the ins and outs of your business’ finances. This could mean big trouble when it comes time to determine a sale price, as the overall worth of the business could not be accurately calculated.

Get in touch with one of the most trusted business brokers Texas has to offer. has the experience and dedication necessary to sell your business efficiently.